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(#1) Target
Target used this ad to promote their gift registry, thereby showing their support for the gay marriage. In addition, they began carrying "pride-centric" clothing in numerous locations.
Source: Huffington Post
Photo: Target -
(#2) Ben & Jerry's
In honor of the SCOTUS decision to allow same sex marriage, Ben and Jerry's released "I Dough, I Dough," a temporarily renamed edition of their chocolate chip cookie dough ice cream.
Source: Ben and Jerry's
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(#3) Levi's
2014, Levi's released a pride-themed line to show their support for the LGBT community. The profits went to different pride organizations around the country.
Source: Levi's
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(#4) Tide
In September 2015, Tide released a new commercial showing their support for marriage equality. It depicts two men heading to get married, when they are stopped by a woman who says "I won't let you blemish the sanctity of marriage!"
We later see she is only talking about a stain, which she fixes with a tide to go pen.
Source: New Now Next
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(#5) Doritos
Doritos created a special, limited-edition bag of rainbow-colored chips to support the It Gets Better Project. The cool ranch-flavored snacks were not available in store, but you could get a bag by donating to the charity.
Source: Refinery 29
Photo: Doritos -
(#6) Absolut Vodka
Absolut partnered with Gilbert Baker, who created the pride rainbow flag, to create this limited-edition bottle.
Source: Absolut
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(#7) JC Penney
2012, JC Penny released an ad for Fathers' Day that featured two gay dads. This wasn't their first sign of solidarity either. They previously ran a print ad with lesbian mothers, and even hired Ellen Degeneres as their spokesperson.
Source: Gawker
Photo: JC Penny -
(#8) Burger King
2014, a Burger King in San Francisco added the "Proud Whopper" to their menu. Customers noticed the burger was exactly the same but instead covered in a rainbow wrapper.
Source: Huffington Post
Photo: Burger King -
(#9) Amazon
Amazon released a commercial for their Kindle Paper White which featured a gay married couple on vacation.
Source: Gay Marketing
Photo: Amazon -
(#10) Chipotle
2015, Chipotle showed their support by distributing cheeky coupons that read "Homo Estas? Which way do you sway?" The two options were: "I eat tacos" or "I eat burritos," a very clever and funny way to show support. They also displayed the "Homo Estas?" slogan across social media.
Source: Breitbart
Photo: @warrenquan -
(#11) The Gap
2012, Gap showed their support by releasing a holiday ad that featured two men, and read "love comes in every shade."
Source: MSNBC
Photo: The Gap -
(#12) Chobani
2015, Chobani released a commercial for their Simply 100 product that featured a lesbian couple in bed together. It was a part of a larger "Love This Life" campaign from the company.
Source: Huffington Post
Photo: Chobani
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(#13) Martha Stewart
Martha Stewart Magazine featured the wedding of Jeremy Hooper and Andrew Shulman in their June 2009 issue. Jeremy says the best part of the feature was that there was no mention of it being a same sex wedding. They were featured along two other couples as regular folks.
Source: Towerload
Photo: Martha Stewart -
(#14) Uber
During the month of June 2015, typically considered pride month across the nation, the app displayed their vehicles with rainbows behind them to show their support. In addition, in LA during Pride 2015, Uber offered free rides to West Hollywood for the parade and other festivities.
Source: AdWeek
Photo: Uber
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(#15) Kenneth Cole
Kenneth Cole began selling limited-edition t-shirts through the Human Rights Campaign. All the profits from the sale go straight to HRC to help fight for equality.
Source: HRC
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(#16) Budweiser
In 2013, Budweiser posted a picture of two bud light cans representing the Human Rights Campaigns logo on their Facebook page. A simple but effective way to show support.
Source: Business Insider
Photo: Budweiser
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About This Tool
For too many LGBTQ+ employees, discrimination is almost a daily experience. More than 40% of homosexuals and transgenders have experienced employment discrimination, harassment, or abuse, and more unfair treatment. This society needs our joint efforts to become better, what is proud of is that some influential companies are committed to creating an open and honest environment to allow more people to have the courage to come out.
In recent years, many countries have made progress in equal rights. Many companies openly support the LGBTQ+ movement and provide legal protection for more employees with different sexual orientations. Here is the list of 16 companies promote gay-friendly ideals in this random tool.
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