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(#10) All Of The Re-branded Signage
Animated films often have fun with signage, but the Zootopia filmmakers were really on the next level when they rebranded all of the companies that we see on the billboards in the film. To name just a few brands there's a faux Nike with "Just Zoo It" and "Preyda" which is definitely Prada. And, of course, there's also Lululemon stand-in "Lululemmings."
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(#16) The Big Donut Gets Around
Depending on what your point of reference is for donut Easter eggs, the Big Donut comes from one of two places (or both if you're awesome). First, it's possible (and super likely) that this sign is a play on the big donut that sits atop Randy's Donuts in Los Angeles, and the other likely culprit for inspiring this set piece is Lard Lad from The Simpsons (which is probably partially inspired by Randy's). -
(#15) There's A 'Sad Keanu' On Doug's Map
While Nick and Judy are spying on the Breaking Bad sheep, the one named Doug answers the phone. In a blink-and-you'll-miss-it gag, the camera pans over his map of targeted animals. The largest photograph pinned to the map shows a wolf sitting on a park bench and sitting in the unmistakable pose of the "Sad Keanu" meme.
The photograph of Keanu Reeves, taken by the paparazzi in May 2010, shows the actor eating a sandwich in what appears to be sullen contemplation. The physical posture of the wolf in the Zootopia photo is almost exactly the same as Reeves's, and his drink, placed at his feet, is even in the same position as Reeves's coffee cup
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