Random Inappropriate Tweets That Totally Backfired (22 items)

(#17) KFC
- Restaurant
Most high-profile fast food chains have a certain image and brand they want to maintain. As a major presence in the world, they want to be sure to not anger large groups of people. KFC, however, was just kind of like, "Eh, whatever, this'll be mad funny."

The company tweeted out a suggestive image involving a bucket of chicken and blurred out images. Once backlash started to pour in by the bucketful, KFC quickly took down the tweet and apologized for their "error in judgment" in a subsequent message.
(#12) Entenmann's
- Brand/Company
One day after Casey Anthony was found not guilty of charges relating to her slain daughter, Twitter exploded with #NotGuilty. Amid all the angry messages and outrage, snack company Entenmann's tweeted out a message asking "who's #NotGuilty about eating all the tasty treats they want?!"

The tweet was rightfully met with a flurry of angry responses. No one knows for sure whether Entenmann realized why the "NotGuilty" hashtag was trending, but either way, it was a poor choice on their part that led the company to apologize and delete the tweet.
(#11) Homebase
- Brand/Company
If you're trying to piggyback off a hashtag, you better at least try to sound sincere. When Prince died and the hashtag #RIPPRINCE was trending, many people wrote in commemorating the man and his legacy. Homebase (a DIY store chain), on the other hand, did something much more distasteful.

They issued a standard, cheerful customer service announcement that encouraged people to get in touch with them if they had any questions. At the end of the tweet, however, they arbitrarily threw on the #RIPPRINCE hashtag. The tweet was quickly deleted, but the internet was faster, and soon major headlines started to circulate accusing Homebase of exploiting Prince's death. They soon issued an apology for any offense the tweet caused.
(#7) Roseanne Barr Sent Out A Racist Tweet About An Adviser For Obama

Rosanne Barr's Twitter feed is no stranger to conspiracy theories and questionable tweets, but her racist comment about former White House adviser Valerie Jarrett was the final straw for many. On May 29, 2018, the Roseanne co-creator and star tweeted about Jarrett, a Black woman who acted as a senior adviser in the Obama administration, and likened her to an ape, saying, "muslim brotherhood & planet of the apes had a baby=vj."

Barr swiftly received backlash from her peers and Twitter users alike. She issued an apology, stating, "I apologize to Valerie Jarrett and to all Americans. I am truly sorry for making a bad joke about her politics and looks. Forgive me-my joke was in bad taste."

She was not pardoned by anyone. Soon after, ABC announced that the network canceled Roseanne. ABC Entertainment president, Channing Dungey, said, "Roseanne's Twitter statement is abhorrent, repugnant, and inconsistent with our values, and we have decided to cancel her show."

Barr said she was leaving Twitter in the aftermath of her comments.
(#13) The Republican National Committee Claimed Racism Was Over

This seemingly nice gesture was met with disapproval when the Republican National Committee sent out a tweet praising Rosa Parks for "her role in ending racism." The poor choice of words left followers angry.
Even though a few people tried to defend the RNC's wording, it created a torrent of adverse reactions and caused the creation of a humorous hashtag: RacismEndedWhen. Later on, the RNC corrected the tweet by saying they honor Rosa Parks "and her role in fighting to end racism."
(#1) Twitter User Garbutted Made A Joke About A Missing Teenage Girl

Back in 2015, West Midlands Police sent out a tweet asking for help to find a missing 15-year-old girl. In horrible taste, a man with the username @Garbutted replied to the tweet saying: "If I find her I'll r*pe her."

He meant it as a "joke," but the police took him quite seriously. They told him they were passing on his information to higher authorities. The man quickly apologized and said he wasn't being serious, but soon had to delete his account because of the incident.