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Self-verification theory – focuses on people’s desire to be known and understood by others. The key assumption is that once people develop firmly held beliefs about themselves, they come to prefer that others see them as they see themselves.
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Triangular theory of love – by Sternberg, characterizes love in an interpersonal relationship on three different scales: intimacy, passion, and commitment. Different stages and types of love can be categorized by different combinations of these three elements.
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Observational learning (social learning) – suggests that behaviour can be acquired by observation and imitation of others, unlike traditional learning theories which require reinforcement or punishment for learning to occur.
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Socioemotional selectivity theory – posits that as people age and their perceived time left in life decreases, they shift from focusing on information seeking goals to focusing on emotional goals.
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Elaboration likelihood model – maintains that information processing, often in the case of a persuasion attempt can be divided into two separate processes based on the "likelihood of cognitive elaborations," that is, whether people think critically about the content of a message, or respond to superficial aspects of the message and other immediate cues.
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Terror management theory – suggests that human mortality causes existential dread and terror, and that much of human behavior exists as a buffer against this dread (e.g., self-esteem and worldviews).
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