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  • The Time Nobody Believed TenthBit's Robot Protest on Random Worst Viral Marketing Campaigns

    (#13) The Time Nobody Believed TenthBit's Robot Protest

    "Hey! People are protesting robots, this is probably a real thing," said no one. Everyone knew this was a piece of viral marketing, but what for? Terminator: Genisys? A company that makes robots? No, nothing so interesting. It was hubbub for an app. Robo-fail.

  • Thumb of Cheetos Orange Underground, When Cheetos Thought They Were Tyler Durden video

    (#3) Cheetos Orange Underground, When Cheetos Thought They Were Tyler Durden

    In 2008, Cheetos went full Fight Club and started recommending that we, the orange cheese dust consuming masses, started smashing societal norms while munching on puffed corn. Some people thought it was a brilliant deconstruction of the modern patriarchy.

    Others thought it was unabashedly bringing down democracy as we know it. Maybe try Takis next time. 

  • AT&T Never Forgets on Random Worst Viral Marketing Campaigns

    (#16) AT&T Never Forgets

    Yikes. The marketing people over at AT&T must have been huffing jet fuel when they decided to go ahead with this tweet memorializing the victims of 9/11, while also somehow selling their mobile service. The tweet didn't do much for the company, but it did spark some good ol' American outrage.

  • Thumb of The 'Code Blue' Alert That Nobody Used video

    (#9) The 'Code Blue' Alert That Nobody Used

    At best, Coors's "Code Blue" campaign was a confusing mess that never should have existed. In a nutshell, it offered consumers over the age of 21 to send their friends a "Code Blue" alert over Facebook, inviting them for a beer. Nevermind the fact that this was in 2008 when you could simply text your friend and ask them out for a drink.

    Maybe we, as hip young ironic millennials, should bring "Code Blue" back into the cultural lexicon?

  • When The Internet Swooned Over Alex From Target on Random Worst Viral Marketing Campaigns

    (#19) When The Internet Swooned Over Alex From Target

    In one of the more Kafka-esque viral marketing fails, Alex From Target managed to pull at our heartstrings while also breaking our brains. Was he real or was he created by a marketing firm? Did he actually work at Target? Do we all work at Target and not even know it?

  • The Time Ashanti Encouraged You To Send Death Threats to Your Friends on Random Worst Viral Marketing Campaigns

    (#11) The Time Ashanti Encouraged You To Send Death Threats to Your Friends

    If you're a middling R&B act, what's the best way to sell your new album? With fake death threats, obvi. In 2008, as she was preparing to release The Declaration, Ash's marketing team set up a site that allowed fans to prank their friends with fake death threats. 

    The stunt didn't help her sales, and the album tanked. Who could have seen that coming?

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About This Tool

Viral Marketing uses the enthusiasm of the public and social networks to spread marketing information like a virus and be quickly copied to tens of thousands of consumers. Viral marketing is a common network marketing method, often used for website promotion, brand promotion, etc. More and more companies are aware of the role of viral marketing and actively launched different marketing programs and activities.

Viral marketing has become the most unique means of online marketing and has been successfully used by more and more businesses and websites. But a successful marketing campaign also requires many important factors, the random tool introduced 19 of the worst viral marketing campaigns that prove marketing is not an easy task.

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